Periscope Marketing: Social Media Darling Or Devil?There's more to Periscope marketing than just creating a Periscope page. If you're new to Periscope or your campaign hasn't seen results yet, you probably just need more information so you can be successful. Read on to learn what to do in order to market your business on Periscope.
Integrate your Periscope page with your other campaigns. Place links to your Periscope page on your blog, website and in the signature of your professional emails. You should draw attention to your Periscope page by presenting it as a way to get access to exclusive content and more promotional offers.
Make good use of Periscope Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
Use a contest to build talk about your brand. You ought to urge customers to sign up by providing freebies to certain subscribers. Make an announcement of who the latest winner is, and whenever you want to bump up your subscriber base, use this strategy.
Add Periscope sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Periscope settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Periscope campaign.
Think about creating your own group rather than just a page. Launching a group on Periscope may inspire subscribers to start their own community online and interact with one another. You can use both of these options to keep your customers informed about and involved in your business.
If you have nothing valuable to say to your audience, do not say anything. People do not want to visit your page and be treated to information that is useless and/or dated. if you do not have this website anything relevant and unique to talk about, try sharing links or videos that are in the same niche.
Use tools to measure the power of your Periscope marketing. There are all sorts of tools out there these days to help give you an idea of how potent your Periscope marketing is. You could take a look at something like Sprout Social as a paid service or simply check out your Klout score to see if your efforts seem to be moving the needle.
Offer special items to give away to those that Like your page. You could offer a small sample of your product or something as simple as an Mp3. They key is to entice people to like your page, as once they do they will be alerted when you post anything new on your page.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the evening.
Now you should see that it's not that difficult to work on a Periscope marketing strategy. It will take a little bit of time and some effort, but it is something that can be done by anyone who puts their mind to it. Use what you have learned here and get the word out about a product or service today!